Building multi-platform brands

A media company focused on building kids' entertainment brands that span across all media platforms. We create and develop kids' media properties that encompass preschool through tweens, and cover both girls and boys.

We believe that in today’s market place, to truly be relevant, we need to reach and engage kids everywhere they play- TV, toys, social media, digital media, games, apps, film, music and more.

Our Story

Sherry Gunther Shugerman is a two-time Emmy Award winning producer and media executive with an unparalleled track record of building huge media brands. Aside from her 20 years in television with countless hits such as The Simpsons, Rugrats, and The Cartoon Network launch, she spent several years in kids' digital media, and then the past 4 years in kids' toys and multi platform.

POPmedia Brands is driven by Sherry's unique expertise and insight and her invaluable relationships and reputation globally, coupled with a unique opportunity in the kids' market today.

Building timeless brands is all about execution.

The Team


  • Sherry Gunther Shugerman

    Sherry Gunther Shugerman is a two-time Emmy-Award winning producer, studio executive and serial entrepreneur, with an unparalleled track-record producing and creating television's top hits for the past 3 decades. Sherry was the original producer of 'The Simpsons', 'Family Guy', 'Rugrats', and more.

    Sherry headed up studios and production divisions for Fox, Warner Bros., Nickelodeon, and Klasky Csupo. Sherry also helmed Hanna Barbera Cartoons when the company was bought by Turner, and was part of the team that launched The Cartoon Network with hits such as: 'PowerPuff Girls', 'Dexter's Laboratory', 'Johnny Bravo', 'Courage the Cowardly Dog', 'Cow and Chicken' and more.

    As an entrepreneur, Sherry spent 7 years as a pioneer in digital media content for kids’ virtual worlds and social gaming. She then created and launched The Beatrix Girls, a true multi-platform media brand of pop-star fashion dolls supported by digital content and original music, which her company manufactured and sold in 13 countries with 9 additional brand licensees.

    Currently, Sherry runs her own media company, POPmedia Brands, where 'The Beatrix Girls' are about to launch into a global TV series to support a global licensing program and SpinMaster has joined as the master toy licensee. Also in POPmedia’s pipeline are 5 additional multi-platform media brands that Sherry has created and developed and are in the process of launching, due to Sherry’s cultivated relationships with global distribution and co-production partners.

    Sherry has also consulted, advised and served on boards of numerous start-ups in the tech, digital and media space.

    Sherry has a BS from UCLA and an MBA from USC, where she is an adjunct professor teaching a graduate level business class in media and entrepreneurship.

    Sherry Gunther Shugerman / Chief Executive Officer

    Working with top professionals

    POPmedia Brands hires and works with top industry professionals and talent. Sherry attributes her successful track record to the incredible teams that she has assembled over the years. Sherry’s talent for identifying, nurturing and guiding talent, has been the key to her success. Her cultivated relationships with the top writers, artists, musicians, designers, and executives, enables POPmedia to remain on the cutting edge of innovative and creative work

Latest Projects

Our Beginnings:

Brand was launched as YouTube webisodes leading to successful YouTube channel

Latest music video has garnered over 60M views to date

Dolls sold globally in 13 territories and in major retail chains

Original hit music written/produced by Platinum selling writer/producer

Music heavily downloaded on iTunes

9 category brand licensees

The Beatrix Girls


We have partnered up with global distribution/co-production partners

We just completed a full length ground-breaking mixed-medium pilot !

The Beatrix Girls Website

We are dedicated to defining rather than following trends, and to creating, developing and building the highest quality most creative brands that yield generations of shelf life.

Contact Us

POPmedia Brands,
Los Angeles, CA
(818) 917 - 0021

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